Aug 24, 2017
Digital Marketing Executive
My client is a market leader and due to their ambitious growth plans, they are seeking a Digital Marketing Executive to work alongside the Sales Team reporting to the Sales & Marketing Manager.
This is an excellent opportunity to join a market leader and the Digital Marketing Executive will be responsible for executing digital marketing campaigns across all channels.
The Role
• Manage a variety of campaigns including digital media, CRM, DM, POS, display, social media
• Monitor and evaluate campaign performance against marketing KPI's
• Recommend key areas of focus to product managers
• Oversee content creation across all media channels
• Coordinate direct and email campaigns evaluating their effect and performance
• Collation and upkeep of target client lists (sourced via LinkedIn, telesales activity etc)
• Production of regular E-shot marketing campaigns (design and copywriting)
• Upkeep and regular refresh of website content (mainly news stories, although ability to use Photoshop etc is useful)
• Tracking of telesales team follow-up of regular E-shots
• Design of sales literature using Adobe
The successful candidate:
• Educated to degree level in a relevant subject or equivalent experience
• Excellent organisation skills
• Self-motivated & innovative
• Great eye for detail
• Minimum of 2 years digital marketing experience
• Commercial acumen
• Experience of using web content management systems is essential
• Experience of email marketing.
• Experience of brochure design
• Ability to use Adobe creative products would be beneficial
• Web coding/design experience (desirable but not essential)
Please send your CV in strict confidence
UK Recruitment
Blackburn, UK